Lisa Reicks

Lisa Reicks, Vice President & Founding Partner

Lisa Reicks is a former technology-marketing executive who has first-hand experience with both managing equity compensation awards and leveraging business intelligence technology to drive business performance.

Reicks helped launch and prepare ShowCase Corporation, a software company that provided business intelligence solutions for the IBM iSeries computer, for a successful independent public offering (IPO) in 1999. Following the IPO, she also experienced the lack of expert knowledge and dedicated support services available for many executives trying to manage and turn equity compensation awards into wealth.

With a background in the business intelligence software market, Reicks also understood how technology-based formulas could provide cutting edge diversification strategies for maximizing award values.

Reicks has more than 20 years of market strategies and communications experience. She holds a B.A. from the University of Northern Iowa.